Lookbook

Granola Boy 2.0: Technical Shells & Heritage Earthiness

Bridging weatherproof mountain utility with 1970s outdoor heritage through colorblock anoraks, technical softshells, buffalo-plaid fleece overshirts, and corduroy trousers. Built for urban weekenders who transition seamlessly from city coffee runs to alpine trails.

We crafted this collection around the Granola Boy 2.0 movement, where technical performance gear meets tactile 1970s earthiness. We layer men's waterproof technical shell jackets, men's colorblock half zip anoraks, and men's plaid fleece shirt jackets over men's oatmeal fleece pullovers, paired with men's brown corduroy pants or men's olive ripstop cargo pants. Grounded by men's lug sole hiking boots and trail sneakers, our looks deliver rugged durability with intentional color harmony.

β€” The Editors

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