What to Wear to The I.C.E. St. Moritz Concours — Men's Guide
Standing on the frozen lake of St. Moritz surrounded by priceless vintage Ferrari and Bugatti race cars requires a masterclass in high-altitude sartorial elegance. The International Concours of Elegance merges historic motorsport heritage with the ultimate in jet-set Engadin winter sophistication under bright mountain skies.
Navigating this event demands walking the fine line between sub-zero ice safety and Savile Row tailoring. Standard technical ski suits look amateurish on the concours lawn, while lightweight city dress shoes will leave you frozen and sliding dangerously across the packed frozen lake surface.
From double-breasted houndstooth wool overcoats and heavyweight cashmere rollnecks to shearling-lined Chelsea boots, tailored flannels, and dark polarized sunglasses, here is your definitive blueprint for elite lakeside automotive style on the ice.
Outfits that work
$145
Houndstooth Wool Overcoat with Neon Turtleneck and Washed Black Jeans
4 pieces · Nov 6, 2026
$230
Double Breasted Black Overcoat with Turtleneck and Houndstooth Baker Boy Cap
6 pieces · Oct 23, 2026
$154
Grey Double-Breasted Flannel Suit with Black Turtleneck and Chelsea Boots
4 pieces · Oct 23, 2026
$203
Brown Houndstooth Wool Overcoat With Black Turtleneck and Dark Selvedge Jeans
5 pieces · Oct 16, 2026
$164
All-Black Urban Minimalist Cashmere Overcoat and Turtleneck with Chelsea Boots
5 pieces · Oct 9, 2026
Do
- ✓Choose heavyweight double-breasted wool or cashmere overcoats in classic camel, charcoal, or houndstooth.
- ✓Wear a dense gauge turtleneck sweater in pure cashmere or extra-fine merino wool.
- ✓Pair tailored flannel dress pants with thermal lining to repel icy updrafts from the lake.
- ✓Select shearling-lined leather Chelsea boots equipped with discreet rubber grip soles.
- ✓Invest in category-3 polarized sunglasses to counter blinding alpine snow glare.
Don't
- ✗Avoid slippery leather-soled dress oxfords that offer zero traction on frozen lake surfaces.
- ✗Don't wear bulky technical ski suits designed exclusively for active downhill slopes.
- ✗Avoid thin nylon windbreakers that look unrefined beside multimillion-dollar classic automobiles.
- ✗Don't skip headwear; a wool baker boy cap or cashmere beanie is essential against freezing drafts.
Style tips
The Double-Breasted Flannel Armor
Heavyweight double-breasted overcoats provide double front-chest fabric coverage against freezing lake winds. Buttoned over a turtleneck, they create an imposing, razor-sharp automotive silhouette.
Traction Under Tailoring
Vibram or Dainite rubber studded soles preserve formal shoe silhouettes while guaranteeing steady footing on glazed ice. Look for Norwegian or storm-welted leather construction.
Engadin Glare Mitigation
The sun reflecting off pristine snow and polished vintage aluminum creates intense glare. Tortoiseshell acetate frames with grey polarized lenses deliver effortless alpine retro glamour.
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